Are you searching for ways to successfully market your nonprofit fundraising event? Look no further; we got you! Keep on reading to learn more.
Here’s the thing:
Managing a nonprofit organization is a great way to give back to the community since it will benefit people who need assistance. And as part of the management of a nonprofit organization, holding events is also a part of it. In doing an event, fundraising naturally comes with it to help pay for the location and activities.
As such, many nonprofit organizations create a fundraiser. But not a lot of fundraisers end in success because they do not market them effectively. It is only normal for this to happen. Not everyone has the expertise in marketing.
Good thing there are tips available online you can apply to effectively market your nonprofit fundraising event. And to help you out, we listed the best ways to do this. With this list, we hope you can successfully market your fundraiser. So, without further ado, let us get to it!
Related: Small Church Capital Campaign
How to Market a Nonprofit Fundraiser Successfully
1. Make Use of Email Marketing
A lot of people will think that sending out emails to market an event is too old school. They do not know that sending out emails is one of the most effective ways to spread the word about a fundraising event. See, many people look into their email frequently since this is where they get important letters. Therefore, sending out emails regarding a capital campaign plan will definitely reach more people than you think.
We suggest for you to do a three-part email. The first one should be for the event’s announcement that includes the date and the reason for the event. The second email is to remind the people of the upcoming event. In this email, the highlights, activities, and attractions of the fundraiser are included. And the last email is the last-chance email.
2. Utilize Social Networking Sites
Because we are in a digital age, social media greatly affects our everyday lives now. As such, you can extend your fundraising event’s reach with social media. With this in mind, many people are now using this platform to market everything, including nonprofit fundraising events.
However, you have to be sure that you utilize the most appropriate website when you use this platform. Consider making posters and post them on Facebook and Instagram. You can also try recording a video explaining everything about the event, then upload it on your Facebook and Instagram stories.
3. Get Help from Professionals
With the help of an expert, marketing a fundraiser is easier. Since they are professionals that have a background in doing this, they know which methods are effective. Additionally, they can even advise you on everything that has to do with the nonprofit event.
Now, suppose you are still looking for a fundraising company that can help you out with this. In that case, Alexander Haas immediately comes to mind. They have been offering services for decades now, so you know that you can trust them. For more information, you can visit their website or give them a call.